Deadgood

Jelly

The stackable playful stool, inspired by children's toys and sweets.

Industrial Design
Design for Manufacture (DFM)
Visualisation
Mould Design

Project Overview

For the Jelly stool, designed for Deadgood, we were inspired by the idea of creating a seating piece that balances form and function in a playful way.

The soft, symmetrical design reflects the playful nature of stacking toys, which not only evokes a sense of fun but also offers a visual style that invites interaction.

We wanted something that felt inviting and approachable but also had an element of structure.

Stackable

Interactive

Comfortable

The Detail

The shape was sculpted with soft curves, like the smooth, squishy feel of a gummy bear, giving it a playful yet supportive structure. These shapes are not just for aesthetics—they support two different seating positions depending on how the pouf is oriented. We wanted it to be easy to stack and store, so it doesn’t take up space when it’s not in use and can be moved around quickly to change up the layout of a space.

Working with Jones + Partners has been a truly successful and rewarding collaboration. From the very beginning, they brought not only an incredible creative vision, but also a rare sensitivity to form, function, and storytelling — all underpinned by a deep understanding of the manufacturing process. The results speak for themselves: work that is not only beautifully crafted but deeply considered. Jones + Partners are true originals, and we’re proud to have shared in that journey.

Dan Ziglam
Founder & Director of Deadgood

User experience

The foam material was carefully chosen to give the right balance of comfort and support, and we paid particular attention to how it was formed and stitched, ensuring the seams were not only visually striking but also durable. The choice of fabrics and colours was key to bringing out its personality.

Our Process

S

Strategy

Before a design brief even exists, we help uncover the opportunity. This phase is about asking the right questions - what does your portfolio need, where is the market heading, and how can your product make a difference? Through workshops, research, and strategic mapping, we identify ideas that align with user needs and commercial goals. It’s where good design starts - with clarity, not assumptions.

Getting the strategy right upfront is the difference between a great idea and a great result. Many of our most successful product launches have begun here - with insight, not instinct.

Existing Portfolio Assessment
Competitor Analysis
Market Trends
Insights into Product Opportunities

01

Design

With a clear opportunity and direction, we shape the brief and map out each project phase. Then we get to work - diving into research, gathering user insights, and exploring trends to guide creative development.

From sketching early ideas to building digital models, we prototype thoughts fast and visually. We test how it looks, feels, and functions, all while keeping feasibility in mind.

The design phase ends with a compelling presentation, rich in visuals and backed by insight, showing multiple concepts that balance creativity with commercial potential.

Design Brief
Project Planning
Research
Concept Design
Sketch models
Design Visulisation
Presentation Documents
Design Meetings
Phase 1 Sign Off

02

Build

Here’s where ideas take shape. We select the strongest concept(s) and build realistic, full-scale prototypes using processes that mirror how the final product will be made. This gives clients, users, and our team something to interact with, test, and refine.

We adapt to different manufacturing methods and collaborate closely with suppliers to ensure accuracy, practicality, and cost-efficiency. At the same time, we begin shaping supply chains and exploring initial tooling and production costs.

All findings are consolidated into a design pack that moves the project forward with confidence.

Phase 1 Review
Design Development
Sourcing
Costs
Prototyping
Presentation Documents
Design Meetings
Design Visulisation
Phase 2 Sign Off

03

Refine

This is where the product becomes real. Every detail is reviewed, every challenge resolved, until the design is both ready to manufacture and fit for purpose.

Working with your team or managing the process end-to-end,
we iterate prototypes and CAD data to meet all requirements: performance, cost, production, and aesthetic.

We also support supply chain setup, whether integrating with your partners or sourcing new ones, ensuring quality and competitive pricing. The result: a full pre-production pack including drawings, BOMs, and a final prototype that’s ready for sign-off.

Phase 2 Review
Design Development
Sourcing
Bill of Materials
Pre-production Prototype
Presentation Documents
Design Meetings
Phase 3 Sign Off

04

Deliver

With everything in place - from suppliers to costs to signed-off design, we deliver a complete production pack ready for launch.

That includes detailed drawings, data for manufacturing, and everything your team needs to go to market smoothly.

If needed, we also support product testing and certification to ensure compliance with regional and international standards.
We’re there to answer questions, join conversations at trade events, and help set your team up for a confident rollout.

Transfer of all Production Data
Testing and Certification
Support at Product Launches and Shows

M

Marketing

We don’t just hand over files and walk away. When it’s time to launch, we help bring your story to life.

From photography and video to 3D renders and animations, we create assets that capture the essence of the design and make it stand out. These are tools for your sales and marketing teams, designed to amplify impact and bring the product to the right audience, fast.

Videography
Finished Product Photography
Photography of Design Process
Animations
Demonstrating the Design
Copy
Award Submissions