We listen, think, and make strategic, high-performing products that unite form, function, and meaningful impact.

How we work

Every project starts with purpose. Our six-stage process: Strategy, Design, Build, Refine, Deliver, Launch - guides ideas from insight to impact. We combine creativity with commercial thinking, adapting to each client’s needs while staying grounded in user experience and real-world results. Whether you’re launching something new or evolving what’s next, we make the journey clear, collaborative, and effective.

Our Process

S

Strategy

Before a design brief even exists, we help uncover the opportunity. This phase is about asking the right questions - what does your portfolio need, where is the market heading, and how can your product make a difference? Through workshops, research, and strategic mapping, we identify ideas that align with user needs and commercial goals. It’s where good design starts - with clarity, not assumptions.

Getting the strategy right upfront is the difference between a great idea and a great result. Many of our most successful product launches have begun here - with insight, not instinct.

Existing Portfolio Assessment
Competitor Analysis
Market Trends
Insights into Product Opportunities

01

Design

With a clear opportunity and direction, we shape the brief and map out each project phase. Then we get to work - diving into research, gathering user insights, and exploring trends to guide creative development.

From sketching early ideas to building digital models, we prototype thoughts fast and visually. We test how it looks, feels, and functions, all while keeping feasibility in mind.

The design phase ends with a compelling presentation, rich in visuals and backed by insight, showing multiple concepts that balance creativity with commercial potential.

Design Brief
Project Planning
Research
Concept Design
Sketch models
Design Visulisation
Presentation Documents
Design Meetings
Phase 1 Sign Off

02

Build

Here’s where ideas take shape. We select the strongest concept(s) and build realistic, full-scale prototypes using processes that mirror how the final product will be made. This gives clients, users, and our team something to interact with, test, and refine.

We adapt to different manufacturing methods and collaborate closely with suppliers to ensure accuracy, practicality, and cost-efficiency. At the same time, we begin shaping supply chains and exploring initial tooling and production costs.

All findings are consolidated into a design pack that moves the project forward with confidence.

Phase 1 Review
Design Development
Sourcing
Costs
Prototyping
Presentation Documents
Design Meetings
Design Visulisation
Phase 2 Sign Off

03

Refine

This is where the product becomes real. Every detail is reviewed, every challenge resolved, until the design is both ready to manufacture and fit for purpose.

Working with your team or managing the process end-to-end,
we iterate prototypes and CAD data to meet all requirements: performance, cost, production, and aesthetic.

We also support supply chain setup, whether integrating with your partners or sourcing new ones, ensuring quality and competitive pricing. The result: a full pre-production pack including drawings, BOMs, and a final prototype that’s ready for sign-off.

Phase 2 Review
Design Development
Sourcing
Bill of Materials
Pre-production Prototype
Presentation Documents
Design Meetings
Phase 3 Sign Off

04

Deliver

With everything in place - from suppliers to costs to signed-off design, we deliver a complete production pack ready for launch.

That includes detailed drawings, data for manufacturing, and everything your team needs to go to market smoothly.

If needed, we also support product testing and certification to ensure compliance with regional and international standards.
We’re there to answer questions, join conversations at trade events, and help set your team up for a confident rollout.

Transfer of all Production Data
Testing and Certification
Support at Product Launches and Shows

M

Marketing

We don’t just hand over files and walk away. When it’s time to launch, we help bring your story to life.

From photography and video to 3D renders and animations, we create assets that capture the essence of the design and make it stand out. These are tools for your sales and marketing teams, designed to amplify impact and bring the product to the right audience, fast.

Videography
Finished Product Photography
Photography of Design Process
Animations
Demonstrating the Design
Copy
Award Submissions

We’ve worked with Jones + Partners for over 25 years. They are world class designers. From client brief stage, they push the boundaries of innovation and collaborate on sustainable fabric choices and technical knit developments at the early stages of design to ensure they are embedded in the form and functionality of their products. They are a talented, dynamic team that truly understand the importance of long term, successful partnerships.

Karen Collins
Director of UK Contract Sales - Camira

Working with Jones + Partners has been a truly successfuland rewarding collaboration. From the very beginning, they brought not only anincredible creative vision, but also a rare sensitivity to form, function, andstorytelling — all underpinned by a deep understanding of the manufacturingprocess. The results speak for themselves: work that is not only beautifullycrafted but deeply considered. Jones + Partners are true originals, and we’reproud to have shared in that journey.

Dan Ziglam
Founder & Director of Deadgood

I have been working with Jones + Partners since 2004. Our first encounter was when I owned Techo (now Ahrend) and Craig and his team developed a very successful benching product called Platform. Our relationship has developed over the last 20 years and Jones + Partners are still one of our trusted design resources supporting our innovative design solutions.

Barry Foley
Koplus

We’ve worked with Jones + Partners for over 25 years. They are world class designers. From client brief stage, they push the boundaries of innovation and collaborate on sustainable fabric choices and technical knit developments at the early stages of design to ensure they are embedded in the form and functionality of their products. They are a talented, dynamic team that truly understand the importance of long term, successful partnerships.

Karen Collins
Director of UK Contract Sales - Camira

Working with Jones + Partners has been a truly successful and rewarding collaboration. From the very beginning, they brought not only an incredible creative vision, but also a rare sensitivity to form, function, and storytelling — all underpinned by a deep understanding of the manufacturing process. The results speak for themselves: work that is not only beautifully crafted but deeply considered. Jones + Partners are true originals, and we’re proud to have shared in that journey.

Dan Ziglam
Founder & Director of Deadgood

I have been working with Jones + Partners since 2004. Our first encounter was when I owned Techo (now Ahrend) and Craig and his team developed a very successful benching product called Platform. Our relationship has developed over the last 20 years and Jones + Partners are still one of our trusted design resources supporting our innovative design solutions.

Barry Foley
Koplus

Our Awards

2025

Updates to follow

2024

Red Dot Design Award
Best of NeoCon Award
Good Design Award
Design Guildmark
Mixology Product of the Year

2023

Red Dot Design Award
HIP Award

2022

Jonathan Hindle Prize
Design Guildmark

2018

Mixology
Red Dot Design Award
Good Design Award
FX Shortlist
HIP Award
Best of NeoCon Gold
Design Guildmark

2017

Interior Design B.O.Y
Design Guildmark

2015

Mixology