Workstories
Design Strategy
Industrial Design
Design for Manufacture (DFM)
Visualisation
Loop was created to support the fluid, in-between moments of modern work - impromptu meetings, quiet focus, spontaneous collaboration. Built for movement, its defining feature is a continuous steel frame that forms both structure and handle in one soft, seamless loop.
Designed as part of a wider exploration into flexible workplace furniture, Loop strips back to the essentials - simple, purposeful, and ready to adapt.
Every aspect of Loop’s design was distilled for clarity. The frame performs triple duty: structural support, visual signature, and intuitive grip. We explored proportion, curvature, and material finishes to ensure it feels at home in both commercial and soft work settings. The result is minimal without being anonymous, distinctive yet quietly functional.
It’s the kind of object that just works the way you expect it to. There’s something satisfying about bending a piece of metal and ending up with a table that feels intuitive, useful, and a bit playful too. It’s simple, but not boring.
The top hovers lightly above the frame, giving Loop a sense of calm and lift. Robust powder-coated finishes and quality materials make it durable enough for busy environments, yet tactile enough to sit comfortably in more relaxed, domestic-feeling spaces. Every junction and radius is refined for balance - form that supports function, without distraction.
Before a design brief even exists, we help uncover the opportunity. This phase is about asking the right questions - what does your portfolio need, where is the market heading, and how can your product make a difference? Through workshops, research, and strategic mapping, we identify ideas that align with user needs and commercial goals. It’s where good design starts - with clarity, not assumptions.
Getting the strategy right upfront is the difference between a great idea and a great result. Many of our most successful product launches have begun here - with insight, not instinct.
Existing Portfolio Assessment
Competitor Analysis
Market Trends
Insights into Product Opportunities
With a clear opportunity and direction, we shape the brief and map out each project phase. Then we get to work - diving into research, gathering user insights, and exploring trends to guide creative development.
From sketching early ideas to building digital models, we prototype thoughts fast and visually. We test how it looks, feels, and functions, all while keeping feasibility in mind.
The design phase ends with a compelling presentation, rich in visuals and backed by insight, showing multiple concepts that balance creativity with commercial potential.
Design Brief
Project Planning
Research
Concept Design
Sketch models
Design Visulisation
Presentation Documents
Design Meetings
Phase 1 Sign Off
Here’s where ideas take shape. We select the strongest concept(s) and build realistic, full-scale prototypes using processes that mirror how the final product will be made. This gives clients, users, and our team something to interact with, test, and refine.
We adapt to different manufacturing methods and collaborate closely with suppliers to ensure accuracy, practicality, and cost-efficiency. At the same time, we begin shaping supply chains and exploring initial tooling and production costs.
All findings are consolidated into a design pack that moves the project forward with confidence.
Phase 1 Review
Design Development
Sourcing
Costs
Prototyping
Presentation Documents
Design Meetings
Design Visulisation
Phase 2 Sign Off
This is where the product becomes real. Every detail is reviewed, every challenge resolved, until the design is both ready to manufacture and fit for purpose.
Working with your team or managing the process end-to-end,
we iterate prototypes and CAD data to meet all requirements: performance, cost, production, and aesthetic.
We also support supply chain setup, whether integrating with your partners or sourcing new ones, ensuring quality and competitive pricing. The result: a full pre-production pack including drawings, BOMs, and a final prototype that’s ready for sign-off.
Phase 2 Review
Design Development
Sourcing
Bill of Materials
Pre-production Prototype
Presentation Documents
Design Meetings
Phase 3 Sign Off
With everything in place - from suppliers to costs to signed-off design, we deliver a complete production pack ready for launch.
That includes detailed drawings, data for manufacturing, and everything your team needs to go to market smoothly.
If needed, we also support product testing and certification to ensure compliance with regional and international standards.
We’re there to answer questions, join conversations at trade events, and help set your team up for a confident rollout.
Transfer of all Production Data
Testing and Certification
Support at Product Launches and Shows
We don’t just hand over files and walk away. When it’s time to launch, we help bring your story to life.
From photography and video to 3D renders and animations, we create assets that capture the essence of the design and make it stand out. These are tools for your sales and marketing teams, designed to amplify impact and bring the product to the right audience, fast.
Videography
Finished Product Photography
Photography of Design Process
Animations
Demonstrating the Design
Copy
Award Submissions